How Artificial Intelligence Is Used in Online Marketing
What does AI do in digital marketing? Artificial intelligence is transforming the way brands design, develop, and optimize digital marketing campaigns. Fundamentally, AI allows marketers process large amounts of data, identify patterns, and reach quicker decisions using machine learning, automation, and predictive models. Instead of relying on guesswork which message, channel, or audience will perform best, teams can use AI to study behavior, divide prospects into segmen